![]() News about our Dezeen Awards programme, including entry deadlines and announcements. Dezeen Jobsĭaily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Dezeen DailyĪ daily newsletter containing the latest stories from Dezeen. Plus occasional updates on Dezeen’s services and breaking news. Sent every Tuesday and containing a selection of the most important news highlights. ![]() ![]() Sent every Thursday and featuring a selection of the best reader comments and most talked-about stories. Our most popular newsletter, formerly known as Dezeen Weekly. Shortly after, a flurry of international brands followed suit including sportswear brand Nike, which unveiled its acquisition of RTFKT, a digital design studio producing trainers that can be worn across different online worlds.Ĭlick here to read the Chinese version of this article on Dezeen's official WeChat account, where we publish daily architecture and design news and projects in Simplified Chinese. In October, Facebook announced that it would be changing its name to Meta and focusing on tailoring products for the metaverse. Vice Media is not alone in its foray into the sphere. The metaverse is a parallel virtual world where people interact with each other through digital communications. Metaverse workplaces allow remote teams to creatively collaborate "The creative opportunities within the metaverse are hugely exciting and as we're already helping brands navigate this new space it makes sense to have an office there ourselves," Grubak said, citing the fact that Virtue Futures launched Coca-Cola's first NFT last year as an example. "The arrival of Vice Media Group allows its borderless creative workforce to come together virtually for the first time in Decentraland." "The brief we gave BIG was to present something that is pushing the boundaries of physical constraints," he said. Read: Roar to open Meta Space studio to design property in the metaverseĪccording to Grubak, Viceverse enables the brand not only to establish its presence in the metaverse but also to explore what work is possible beyond the boundaries of the physical office. Viceverse is Vice Media Group's first metaverse workplace and adds another dimension to the company's existing offices in 25 countries across the globe. Other businesses have already set up camp in Decentraland, including architecture and design studio Roar which announced that it had bought two plots of land for a showroom in the digital world earlier this year. Virtual office designed to go beyond traditional limitsĭecentraland, which houses the office, is an open-source meta world where people create unique avatars to represent their physical selves. ![]() "It will also serve as a launchpad for digital field research into the sociology of digital communities," he added. "The space showcases a range of digital experiments, and has plenty of hidden extras for curious explorers - including a direct route for young creatives to reach a selection of highly acclaimed global Meta-Mentors," explained Grubak. Employees in the new headquarters can conduct meetings and collaborate with colleagues from around the world. Vice's metaverse headquarters will be used for virtual projectsīIG designed the workspace to look like a white building with an undulating facade, with multiple levels that can be accessed via a central tunnel. "Teams can experiment with NFTs, Decentralised Autonomous Organisations (DAOs) and Web 3.0, applying insights directly for brands eager to make an impact," he added. "It's an extremely organic building, we can install an entire floor in a day so we see it as an experimental playground and canvas on which to build," Grubak told Dezeen.
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